The lecture series Onomastics Online continued on 20 April 2023 with a presentation given by Sungjae Choo (Kyung Hee University ) with the title “Place Names as Brands: Academic Achievements and Further Issues “. 0:00 – 9:07 Introduction 9:07 – 44:51 Presentation 44:51 – 1:11:08 Discussion
20 April 2023 (CEST: 3 pm, UTC: 1 pm, KST: 10 pm) Abstract: As a valid tool representing social constructs, place names contain various facets, encompassing cultural, linguistic, political and economic ones. When place names are given economic values, they are acting as brands; they are commodified and becoming commodities; they are subject to...
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